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Caspar Technologies was born in 2016 as a new start-up, when we decided to launch our own indigenous technology with focus on email and marketing automation. It was made possible by our brilliant team whose relentless hard work and support helped us launch the beta version of our automation suite in December 2016.
Caspar carries the legacy of being a best in class email services provider under our previous venture iCubes. iCubes Email Marketing services was essentially a reselling partnership with Lyris Inc, one of the global leading players in the email marketing space. (Lyris later got acquired by Aurea Inc in 2017). We signed on the first client, Express Network and later, many brands like Myntra, Mydala, and Letsbuy.com followed suit. Over the years, we empowered the email marketing efforts of several leading Asian enterprises. Few of the esteemed brands we worked with include Taj Hotels, IndiaMart, Myntra, Mydala, Letsbuy.com, Titan Watches, Pepperfry, Metroshoes, Big Basket, Voylla.com, IAS Media, etc.
All the learning we gained from representing a global ESP brand in India (in our previous venture), helped us engineer and launch a best-in-class email marketing suite perfectly suitable for the Asian marketing scenario. Of all the features, the most interesting and unique are our capabilities in conditional messaging and predictive intelligent emails.
2016 - Launches Caspar Technologies and renamed iCubes to iCubesPro. Wins the first customer for the novel “Predictive Intelligent Emails concept” in the first year of inception.
2017 - Clovia, Muji, Diesel, Gas, Scotch & Soda, Mothercare, Paul & Shark, Dune, Zegna, Thomas Pink, Lulu Sky & Hunkemoller – a few new clients this year. Launches conditional messaging capabilities.
2018 - Touches the milestone of 100 brands. Prestigious brands like Zivame, Biba, Sunny Diamonds, Joyalukkas & Flybooking started working with us.
We live and breathe email. We are passionate about harnessing the latest technologies to make each and every email we send on behalf of our clients count.