F.A.Q

We can do in 3 different ways.

• Set a fixed price range
  We can set a fixed price range for each set of customers. But if a person has a mind set of buying only the items which fall under the category of 1000 and above and we are recommending him/her low cost products then there is a possibility of losing a sale .


• Setting price range based on history data
  As you know we can analyse the data such as browsing history / cart abandonment / order history, etc and track the product which has maximum value. So that all the items which come under the tracked value can be recommended.


• Sorting based on price
  Sort the items in ascending / descending order over the price.

The system will take image and description (Name, Price etc..) from the Google Product Feed.

Yes. It should be rss2.0 UTF 8 encoded format in xml according to scores assigned on each activity

There is no limit in the no of product recommendations. We can display products according to HTML size.

Yes. Very much possible.

Simplest way to grow your subscriber list organically in real-time. Provide your website visitors an ineluctable offer (Offering a special deal in exchange for an email address)through an HTML or image popup, when the website is fully loaded or when the visitor is detected about to leave the website.

Android, Mac, Ubuntu,Windows, Linux, iPhone.

Yes, cMecury List Builder works on Incgnito mode.

We have to insert single Java script code in the admin panel of the website. Once the code is inserted in the web site , we can create 'n' number of pop ups in multiple pages.

No, there is no custom coding required for implementing different pop ups in multiple pages. But the domain used for creating Java script and the domain used for creating other pop ups should be same.

There is no precise audience. We can serve pop ups to the complete organic users who are coming to the website.

• Grow subscribers list


• Reduce cart & browser abandonment


• Promote Social media


• Get customer feedback


• Retain transacted users


• Upsell & cross sell


• Make urgency (Timers)

• Website is fully loaded


• Visitor is detected about to leave the website


• Mouse freezing for a long time period


• Page scrolling


• Check out page


• Customized user action


• Make urgency (Timers)

In simpler terms Email deliverability refers to delivering the mails directly to the inbox as intended rather than delivering them to Spam/Junk folder (Deliverability failure).

The major types of Bounces are soft bounces and hard bounces.

Email bounces are treated as hard when the addresses are,

• Entered incorrectly (Typo Errors)


• No longer in use


• Acquired from a website by scraping or


• Purchased from a list service provider

It is perfectly fine to have some hard bounces while bulk mailing is done. However, if the hard bounce ratio is very high Email Deliverability and Inbox placement will start getting affected. Remove hard bounced ids from the mailing list to prevent future delivery attempts and to protect your sending reputation.

Hard bounces can be reduced using the following methods.

• Implement Opt-in process (Single opt-in or Double opt-in)


• Suppress/ Remove less engaging subscribers.


• Analyze Subscriber list for Duplicates before mailing and Verify subscribers are opted in.

Soft bounces occur when a recipient is not available or the mail is getting blocked at the recipient's end. The mailbox provider or ISP will return a bounce code back to the sender. Soft bounces are a usually indicator of message content quality and relevance.

Normally Soft bounces occurs for,

• Spammy content


• Irrelevant Content


• High number of spam complaints


• Busy receiving mail server


• Full or over quota mailbox

Major reasons people may complain about your messages are:

• Irrelevant content or the content which the user is expecting is not served.


• It is easier than finding the unsubscribe URL which is buried in the footer of the email.


• The recipient trusts the ISP user interface over the unsubscribe URL


• Too many mails received

The Spam complaint rate can be reduced by,

• Keeping content relevant


• Placing an easily accessible unsubscribe URL


• Implementing a double opt-in process


• Purging unengaged users

Email Deliverability can be improved by configuring SPF and DKIM

In simpler words, SPF or Sender Policy Framework is a security mechanism created to prevent someone from sending mails in your name. The Mechanism is all about the communication between DNS Servers.

Through SPF, a domain may explicitly authorize the hosts that are allowed to use its domain name. SPF works by publishing DNS resource records that declare which hosts are allowed to use a domain name. The receiving mail server checks the SPF records from the domain identified as sending the email to verify that the source IP which the email originated from is authorized to send email from that domain.

An SPF record is of the form:
v=spf1 +mx a:xog.example.com/28 ~all
Each qualifier has its own meaning.

• "v" indicates the version of spf being used. Other qualifiers verifies the legitimacy of the email.


• "mx" and "a" are resource records that are compared between spf record and email to decide whether to accept the mail or not.


• The mechanisms are combined with qualifiers to determine how to handle a match.


• + (which is implied if omitted) and -, resulting in a pass or a fail


• There is also ? for a neutral result and ~ for a softfail.

So the example SPF Record can be decoded as that it uses version 1, passes email if the domain has an MX record matching the sender's address, passes email if the domain has an address record matching xog.example.com/28, and fails all others.

Domain Keys Identified Mail (DKIM) standard has been created for the same reason as SPF: to prevent the bad guys from impersonating you as an email sender. It's a way to additionally sign your emails in a way that will allow the recipient's server check if the sender was really you or not.

With DKIM, a signer can cryptographically sign an email message for a domain, claiming responsibility for its authenticity. The recipient verifies the signature by querying the signing domain for the public key to confirm that the signature was encrypted by the appropriate private key. DKIM-Signatures are generated by code which the signer adds to the appropriate agent.

The whole idea is based on encrypting and decrypting the additional signature, put in the header of your message. To make that possible, you need to have two keys:

• Private key (which is unique to your domain and available exclusively to you. It allows you to encrypt your signature in the header of your messages.)


• Public key (which you add to your DNS records using DKIM standard, in order to allow your recipient's server retrieve it and decrypt your hidden signature from the header of your message).Setting DKIM is just putting the information about the public key into your server's records. It is also a txt record that needs to be put in the right place.

Once you have set that up, each time someone gets an email from you, the receiver's server will try to decrypt your hidden signature using the public key. If it succeeds, this will additionally authenticate your message and in result increase the deliverability of all your emails.

We partner strictly with the Industry best technology partners with a proven track record, ensuring a direct relationship with the leading network operators and trusted local partners helping our customers to deliver messages glitch free."